Veya: One Brief. A Whole Campaign.
Veya: One Brief. A Whole Campaign.
Veya: One Brief. A Whole Campaign.
Description
Description
Description
A motion-led campaign showing how one creative brief can become a complete visual campaign using Veya’s AI-powered platform.
Role : Motion Designer
Focus : Motion Design · Art Direction · AI Video · Visual Storytelling
A motion-led campaign showing how one creative brief can become a complete visual campaign using Veya’s AI-powered platform.
Role : Motion Designer
Focus : Motion Design · Art Direction · AI Video · Visual Storytelling
A motion-led campaign showing how one creative brief can become a complete visual campaign using Veya’s AI-powered platform.
Role : Motion Designer
Focus : Motion Design · Art Direction · AI Video · Visual Storytelling
Overview
Overview
Overview
The idea was simple: one brief, a whole campaign.
The film follows Viddy, a fictional beverage brand created entirely through Veya, from a single creative brief into a series of campaign assets, including product visuals, social content, video, and AI-generated character content.
The goal was to show how creators can use Veya to turn one idea into a complete campaign, while connecting everything through one continuous motion language.
The idea was simple: one brief, a whole campaign.
The film follows Viddy, a fictional beverage brand created entirely through Veya, from a single creative brief into a series of campaign assets, including product visuals, social content, video, and AI-generated character content.
The goal was to show how creators can use Veya to turn one idea into a complete campaign, while connecting everything through one continuous motion language.
The idea was simple: one brief, a whole campaign.
The film follows Viddy, a fictional beverage brand created entirely through Veya, from a single creative brief into a series of campaign assets, including product visuals, social content, video, and AI-generated character content.
The goal was to show how creators can use Veya to turn one idea into a complete campaign, while connecting everything through one continuous motion language.
The Concept
The Concept
The Concept
The campaign builds around a simple visual transformation.
A brief becomes a product.
A product becomes content.
Content becomes a campaign.
This gave the animation a clear narrative while allowing each transition to introduce another part of the campaign.
The campaign builds around a simple visual transformation.
A brief becomes a product.
A product becomes content.
Content becomes a campaign.
This gave the animation a clear narrative while allowing each transition to introduce another part of the campaign.
The campaign builds around a simple visual transformation.
A brief becomes a product.
A product becomes content.
Content becomes a campaign.
This gave the animation a clear narrative while allowing each transition to introduce another part of the campaign.
Motion Direction
Motion Direction
Motion Direction
I designed the sequence around continuous movement and visual connections.
Cards expand into full-screen compositions, images transition into video, elements reposition and reform, and individual assets eventually come together as one campaign.
The motion stays fluid and purposeful, using scale, position, masking, and timing to guide the viewer through the story.
I designed the sequence around continuous movement and visual connections.
Cards expand into full-screen compositions, images transition into video, elements reposition and reform, and individual assets eventually come together as one campaign.
The motion stays fluid and purposeful, using scale, position, masking, and timing to guide the viewer through the story.
I designed the sequence around continuous movement and visual connections.
Cards expand into full-screen compositions, images transition into video, elements reposition and reform, and individual assets eventually come together as one campaign.
The motion stays fluid and purposeful, using scale, position, masking, and timing to guide the viewer through the story.
Veya Promotional Video
Veya Promotional Video
Veya Promotional Video
Storyboard / Styleframe
Storyboard / Styleframe
Storyboard / Styleframe
BRINGING VIDDY TO LIFE
BRINGING VIDDY TO LIFE
BRINGING VIDDY TO LIFE
Viddy was treated as the visual anchor throughout the campaign.
Using Veya, I generated the product imagery, character shots, environments, and video content that make up the campaign.
I then refined those outputs through compositing, editing, motion graphics, transitions, and sound to create a cohesive final piece.
The AI-generated elements were treated as creative material to direct and shape, rather than the finished result.
Viddy was treated as the visual anchor throughout the campaign.
Using Veya, I generated the product imagery, character shots, environments, and video content that make up the campaign.
I then refined those outputs through compositing, editing, motion graphics, transitions, and sound to create a cohesive final piece.
The AI-generated elements were treated as creative material to direct and shape, rather than the finished result.
Viddy was treated as the visual anchor throughout the campaign.
Using Veya, I generated the product imagery, character shots, environments, and video content that make up the campaign.
I then refined those outputs through compositing, editing, motion graphics, transitions, and sound to create a cohesive final piece.
The AI-generated elements were treated as creative material to direct and shape, rather than the finished result.
