LUMA : The Future of Money, Simplified
LUMA : The Future of Money, Simplified
LUMA : The Future of Money, Simplified
About LUMA
About LUMA
About LUMA
LUMA is a next-generation money platform that combines crypto, fiat, and global transfers into one seamless experience.
LUMA is a next-generation money platform that combines crypto, fiat, and global transfers into one seamless experience.
LUMA is a next-generation money platform that combines crypto, fiat, and global transfers into one seamless experience.
The Brief
The Brief
The Brief
Create a premium, tech-forward launch video for a hybrid crypto/fiat platform.
Create a premium, tech-forward launch video for a hybrid crypto/fiat platform.
Create a premium, tech-forward launch video for a hybrid crypto/fiat platform.
The Execution
The Execution
The Execution
A 30-second high-energy edit blending 3D iconography, 2D transitions, and product-specific motion.
A 30-second high-energy edit blending 3D iconography, 2D transitions, and product-specific motion.
A 30-second high-energy edit blending 3D iconography, 2D transitions, and product-specific motion.
The Result
The Result
The Result
A cohesive UI motion system and brand story that reflects LUMA’s simplified approach to global finance. This showcase includes the final film alongside the styleframes and storyboards used to define the visual rhythm of the project.
A cohesive UI motion system and brand story that reflects LUMA’s simplified approach to global finance. This showcase includes the final film alongside the styleframes and storyboards used to define the visual rhythm of the project.
A cohesive UI motion system and brand story that reflects LUMA’s simplified approach to global finance. This showcase includes the final film alongside the styleframes and storyboards used to define the visual rhythm of the project.
Luma Product Launch Video
Luma Product Launch Video
Luma Product Launch Video
Storyboard / Styleframe
Storyboard / Styleframe
Storyboard / Styleframe
The visual language centers on 'Confident Simplicity'—using tactile 3D elements to represent value and clean UI transitions to represent ease of use.
The visual language centers on 'Confident Simplicity'—using tactile 3D elements to represent value and clean UI transitions to represent ease of use.
The visual language centers on 'Confident Simplicity'—using tactile 3D elements to represent value and clean UI transitions to represent ease of use.
